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Article marketing is a highly effective way to promote products and
services online. Many marketing experts consider article marketing as
an essential component to any Internet marketing strategy.
In a
nutshell, article marketing includes the distribution of articles
intending to inform and entertain people surfing the web. The articles
should include a link back to the website you want to promote (typically
in the author bio portion of the article).
Why Article Market
One
of the key goals for anyone who owns a website is to bring traffic to
their site. Article marketing is an effective way to add multiple
traffic sources. The distribution of articles is a form of viral
marketing. Once you have posted the articles on the distribution sites
other website owners will post the articles on their websites in order
to add fresh content.
Fresh content is something every website
owner needs to focus on. The ability to use articles written by others
gives website owners unlimited access to relevant articles they can add
to their site. Every time your article appears on someone else’s
website you have a potential new traffic source.
Article
marketing is considered by many experts to be the most effective form of
Internet marketing with respect to adding traffic sources and
increasing consumer confidence.
Article Marketing – Who should do It?
Article
marketing is something every website owner should consider. If you are
not a good writer you can hire content writing services to handle your
article marketing for you. A professional content writing service is a
very cost effective way to engage in article marketing.
Websites
that offer products and services are the key candidates for article
marketing. Articles can be written about the problems or issues that
your products or services are designed to address. People searching for
information about the issue or problem may find the article that also
mentions possible solutions. The link at the bottom of your article
gives them the ability to find your site.
Article Marketing – How Often do I Distribute Articles?
You
want to distribute fresh articles as often as possible. The more
content on the web that includes links to your website the more likely
your site will succeed. Article marketing has a very high return on
investment. The nature of the Internet means the impact of those
articles is indefinite.
If you are putting together an Internet marketing plan you definitely want to engage in article marketing.
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